Right from the start of the project, the primary request was to obtain an elegant and distinctive effect. It was clear: a customer needs a special solution. Ilti Luce provided a tailor-made product. For each theatre, special Lux 06 spotlights with coloured filters installed inside, were assembled directly in Ilti Luce and delivered, ready to use. As regards the stairways, Walk Movie LED linear steps were equipped with an RGB LED strip. The customer could manage the colour personally. At the end of the project, Daljeet Soora (Segment Manager R&H, Philips Lighting Middle Easy) said: "Amazing experience to work on the first Novo cinemas project and our Philips (and from Italy, Ilti Luce) team managed to follow the concept & exceed client expectations at every stage of the project."